August 2009
4 posts
“Let’s say that change is neither good nor bad. It simply is. It can be...”
– Don Draper from Mad Men. Part of a longer TrueHoop piece on the original opposition to create MSG. “Four decades later, it’s ironic that the building that was the bête noire of architectural preservationists has become the defining symbol of basketball preservationists — a...
“The only way is to enjoy your life. Even though you are practicing zazen,...”
– Shunryu Suzuki, from Not Always So, an inquiry into the depths of Zen, his companion volume to Zen Mind Beginner’s Mind. He literally meant “taking a trip to the moon”, giving the speech on July 20, 1969, the day Apollo 11 made headlines by landing on the moon.
1 tag
social media for good: how (not) to run a twitter...
A twitter campaign is one of the most effective viral marketing tools available; getting a trending topic can be the easiest and quickest way to get a message seen by millions of users. With that in mind, I wanted to run a simple experiment to see what the process of establishing and executing a viral twitter campaign was like. Though the campaign wasn’t nearly as successful as I would have...
